TOOLKIT

Honoring National Infertility Awareness Week (NIAW)

Every April, we stand with RESOLVE, the advocacy community, and our clients to raise awareness about infertility and the barriers that millions of Americans face as they build their families. NIAW is a great opportunity for you to destigmatize infertility and send a strong cultural message that you are supporting your members’ family building needs.

We’ve designed our resources to make it easy for you to engage with your population around this important topic. Join us as we continue to raise awareness about infertility and support those in need.

Three ways to show your support

Share on social media

Drive benefit awareness via email

Share key resources

Share on social media

Social media is a great way to lend your support to the family building community. To be part of the conversation, simply copy and paste the below sample language, download the image assets, and share with your marketing or other internal administration teams. These assets can be used on your organization’s social media channel, personal channels, and your intranet.

Personalize the language below:

In honor of National Infertility Awareness Week, [Organization] is proud to partner with [tag @Progyny] to light up the Empire State Building in orange to raise awareness around infertility and family building. Be sure to check it out! #NIAW2025 #FamilyBuildingBenefits #FertilityBenefits #AllInfertility

Download Assets

Leverage Progyny to drive benefit awareness via email

Continue momentum around NIAW by reminding your eligible population about the care and support available to them. These timely messages can foster community and drive positive sentiment. If you’re interested in kicking off an email campaign, simply reach out to your Client Success Manager and the Progyny team will take care of the rest.

Post key resources across your internal channels

Display your ongoing support by making information and education about both your Progyny benefit and NIAW easily accessible. We’ve made it simple for you to share with your workforce by providing multiple tools that can be integrated into your communication strategies.

Download Promotional Resources

Explore more resources to learn about the family building journey.

If you have any questions or need additional resources, Progyny is here to help.
Please reach out to your designated contact for more information.

Visit RESOLVE to learn more about the movement behind National Infertility Awareness Week.

Fertility Education

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